Developing the Next Nikes

CNN Money went into Nike Research Lab to see how they test their products.

Worth a watch. Here is the Link

Happy viewing

Santa Cruz

For people who don't know who or what santa cruz is here is a article from Wikipeda.

Santa Cruz Skateboards (also known as SCS) is the name of a U.S. sports equipment and outfit company based in Santa Cruz, California. It was started in 1973. Santa Cruz is owned by Richard Novak, and is part of the NHS Inc family.

In 2006, Novak threatened to move NHS and Santa Cruz Skateboards out of Santa Cruz.[1]

Santa Cruz' main products are skateboard decks and wheels. Santa Cruz also produces snowboarding and surfing equipment under their own specific companies.

One of there famous logo was the "screaming hand"



And A very rare deck



Well Puma have teamed up with Santa Cruz to make these babies.





And the matching t-shirt killer as well



Source HypeBeast

Reebok with the straps

Reebok Freestyle is a women's athletic shoe style that was introduced in 1982 and designed for aerobic exercise. It quickly surged Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of the Reebok sales. As a result, the Freestyle became a 1980s fashion icon and is still manufactured to this day.

(source Wikipedia)




To celebrate Reebok 25th Anniversary freestyle trainers ok so maybe its old news.

But Reebok has decided to break into these retro sneaks giving them all new designs .

1st came only basic colour ways. All black, All white.


Happy 25th Anniversary Reebok







Than a pastel pack






A Rainbow Pack:








Than a freestyle World tour
Link here

And here are the latest to hit the hype.

Married to the mob meets Freestyles


(image HypeBeast)

Only 350 Pairs are to be produced, 50 which are exclusive to the MOB shop

These are release on the 5th of May

Sorry =(

Ok so If anyone has noticed that there as not been a post in a while, Well I lost the details of the blog.
But now I'm back =) Only Mondays, Tuesdays and Saturdays though. ( won't go into details)

Here I come with some fresh stuff though.

Well Nike new Japanese City Pack, It looking hot, All each representing a landmark feature. There are four in the pack. All pretty colour sneaks. Except one, The Tokyo dunk is just black and white with a twist. White fur. This is to represent the giant panda.




(source Sneaker freaker & hypebeast)